Our Story

My name is Raeesa and I’m a mom of three. I have a 5yr old daughter, 3yr old son and a newborn little girl. I was born and raised in Cape Town South Africa. Breastfeeding for me initially was quite challenging, but eventually with being calm and relaxed it started happening naturally. When going out with our first baby it
became a mission as all I could wear were shirts. It was difficult to #1 find
modest wear ; #2 breastfeeding easy wear that’s still stylish and #3 clothing
that is comfortable and most importantly affordable. Plus shirts have to be
ironed constantly. What mom has time to iron? My daughter breastfed for
just over a year and then I realised there is a market for these garments.
Surely I wasn’t the only breastfeeding mom struggling with the same issues
regarding maternity and breastfeeding apparel? Bringing moms and moms-
to-be stylish, comfortable and affordable breastfeeding and Maternity wear
that they can wear before, during and after pregnancy was the initial goal of
this brand. My vision with this business is to allow moms to have one less
thing to worry about. We have enough on our plates as it is. I hope this is
brand is something you need and eventually love.